welcome…
…to all my secrets on life as a published author
(I’m 7 traditionally published books in and I’ve learnt some stuff 😉)
I blog weekly about author websites, newsletters and life as a writer…
New posts published every Monday 😊
Want to learn more about me and my own publishing journey first?
(includes info on how I landed one of those mythical six-figure book deals!)
Read all about my own journey to publication →
Or scroll down to read all my other posts!
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How to resize book covers for your author website
This is something I get asked for advice on A LOT, so I thought I’d do a quick video to show you how to resize the covers for your books, so that they’re not too big before you upload them to your author website.
How to encourage visits to your author website
So, finally, your author website is live! Hurrah and hurray. No matter how you achieved this – whether through doing it yourself or getting someone else to help you or even handing over the whole project completely – you should feel very proud.
How to organise books on your author website
I work with a mix of authors, from debuts to longstanding writers with big backlists, but the majority of my work is with debuts, because it’s often when writers first get their book deal that they think ‘oh god! Now I need a website!’
How to add a browser icon to your author website
Here’s a neat little tip that will make your author website look truly pro. I quite often see author websites with missing browser icons, and it immediately marks them out as ‘home made’. Not that this is necessarily a bad thing - in fact, I’m all for authors building their own sites as it can actually be quite a fun creative project (yes really) and it’s very empowering!
Do authors REALLY need websites?
I thought I’d tackle a biggie this week! Believe it or not, I’m often asked if authors really need their own websites. Of course, I’m hugely biased, given what I do, but I’m still always a bit surprised when people say they don’t think they’re necessary.
What's the best Squarespace template for authors?
As you’ve might have seen on the Squarespace website, they offer lots of different pre-built templates, all with their own specific look and feel. There are so many that sometimes it can get a bit overwhelming – when I ask my web design clients to take a look through the templates and let me know which they like best, a lot of the time they say they feel bamboozled and come back to me with the same question: ‘but which Squarespace template is best for authors?’
Why you need a custom email address for your author career
Email addresses! When was the last time you thought much about yours? Or more pertinently – when was the last time you changed yours? I suspect not for a long time. Email addresses are a bit like bank accounts – you set one up when you’re young and then stick with it for life.
Squarespace: how to use the accordion block on your author website
Hello! I was SO excited about this new feature that I just had to write a blog post on it - Squarespace has FINALLY introduced an accordion block, which will make having drop-down / Q&A sections on your website super slick and lovely and easy (previously this could only be done with code).
3 brilliant Squarespace features you may not know about
Squarespace, let me count the ways I love thee! There are many. I’ve become a proper Squarespace nerd ever since I trained as a Squarespace designer, and what I love the most is that Squarespace are constantly evolving the platform and adding new and exciting functionality.
Why you don’t want a rotating banner on your author website
Over the time I’ve been working as a web designer, I’ve had lots of clients tell me that they’d like a nice big rotating banner – or header – or carousel (they have a few names!) – on the homepage of their new website.
What to put in your author website’s footer
The footer is an important bit of ‘real estate’ on any author website, but it often gets overlooked. Which is a wasted opportunity, as this is one of the sections of your website that appears on every single page (along with your header or main navigation)!
Do I need a website before I get a book deal?
I’ve just finished building my first ever website for an author who has yet to sign a book deal. I’m going to keep her identity under wraps for now, but while we were working together it got me thinking a lot about when, as a writer, is a good time to launch a website.
How to set up your Bookshop.org author page
I am really REALLY excited to be able to shout about this because it’s such an amazingly awesome initiative and I’m kind of stunned that it hasn’t already been done before. But it hasn’t! And it’s great! Hurrah for all new bookish things.
How to make money from your author website
Did you know it was possible to make money from your author website? Other than by selling books through it? If not, read on, and allow me to enlighten you on a very easy, simple thing you can implement to help your author website pay for itself!
SEO for authors part six: last tips and tricks
Phew! The road has been long and winding but we are finally at the end of my series of posts all about SEO for authors! I hope you have found these posts helpful. I’m going to wrap up this week with a few last tips and tricks for you.
SEO for authors part five: tech considerations
While content really is the most important aspect when it comes to your website's SEO, there are also a few technical issues that can have an impact on it too. Let’s talk through them now...
SEO for authors part four: the importance of links
Believe it or not, the links on your website play a really important role in improving its SEO. In this post I’m going to run through the different types of links, with some best practice tips to help you make the most of them on your website.
SEO for authors part three: optimise your images
Continuing with our series of posts on SEO for authors, this week, we’ll be talking about the images on your website and how these can impact your SEO. Believe it or not, Google can also 'read' images. So they are crucially important in telling it what your website is about.
SEO for authors part two: content is king
'Content is King' is a bit of a cheesy marketing catchphrase, but when it comes to all-things internet, it's absolutely true. The content on your website is BY FAR the most important thing about it (even more than the design!), and has the most influence on your SEO.
SEO for authors part one: what is SEO?
This is one of my most requested topics to cover on the blog! But let me start by saying, SEO is a HUGE topic. I think you could probably do a degree in it (or at least a Masters!). It's also constantly evolving, as with most things on the internet.
✨ 30 things I’ve learnt from 5 years being published ✨
September 6 2023 marked 5 years since my first book was released 😲
To celebrate, I shared a new post about what I’ve learnt from being published EVERY DAY throughout the month.
Enjoy!
curious about my books?
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Essential Guide to SEO for Authors
17 page guide
The Debut Author’s Survival Guide
30 page ebook
Author Website Content Guide
14 page guide
Author Newsletters
- a Beginner’s Guide
30 minute video
Blogging for Authors
- a Beginner’s Guide
18 minute video