welcome…
…to all my secrets on life as a published author
(I’m 7 traditionally published books in and I’ve learnt some stuff 😉)
I blog weekly about author websites, newsletters and life as a writer…
New posts published every Monday 😊
Want to learn more about me and my own publishing journey first?
(includes info on how I landed one of those mythical six-figure book deals!)
Read all about my own journey to publication →
Or scroll down to read all my other posts!
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Why every author should set up a mailing list
Regular readers of this blog will know that I feel very passionately that all authors should set up a mailing list as soon as (or even before) they get their book deals. All my author website packages include this functionality as standard – that’s how important I think it is!
Why I use Squarespace (not Mailchimp!) for my author newsletter
Most of the authors I know use Mailchimp to send their newsletters. For a long time, it really was the only viable newsletter platform for complete beginners to email marketing. But in recent years, as people have come to see the incredible value in email marketing, more and more different platforms have emerged.
What’s a good open rate for my author newsletter?
Ahh open rates! For those not completely au fait with email marketing terminology, the open rate is the number of people who actually open your author newsletter. It’s not the same as the number of people on your mailing list, or the number of people who actually receive it (this is referred to as your ‘delivered’ rate).
The beginner's guide to author newsletters
I’m so excited to be sharing today’s post! As a website designer, I get asked an awful lot about author newsletters. Which makes sense of course, as the two go hand in hand. I’m mostly asked about the technical side of setting up your author newsletter, but I also get asked a lot of more basic questions too.
How to build your author mailing list (without a website)
How soon should you start building your email list as a debut author? Once you start writing? Once you’ve landed an agent? Once you’ve signed the contract for your publishing deal? Once your book is released?
✨ 30 things I’ve learnt from 5 years being published ✨
September 6 2023 marked 5 years since my first book was released 😲
To celebrate, I shared a new post about what I’ve learnt from being published EVERY DAY throughout the month.
Enjoy!
curious about my books?
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pssst! before you go…
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Look at all the great stuff you’ll get…
Essential Guide to SEO for Authors
17 page guide
The Debut Author’s Survival Guide
30 page ebook
Author Website Content Guide
14 page guide
Author Newsletters
- a Beginner’s Guide
30 minute video
Blogging for Authors
- a Beginner’s Guide
18 minute video